Internal linking is an important aspect of search engine optimization (SEO) that helps improve the ranking of your website. Here are some tips on how to use internal linking to improve your website's SEO: 1. Create a site structure: A site structure is essential in internal linking as it helps in organizing your site's content. Make sure that your site has a well thought out hierarchy and that each page can be accessed from the homepage. 2. Link to relevant pages: Your internal links should always point to relevant pages on your site. Make sure that you link to pages that are related to the current page's topic. 3. Use descriptive anchor text: Anchor text is the text that is clickable and hyperlinked. It is important to use descriptive anchor text as it helps to tell search engines what the linked page is about. 4. Focus on context: Internal linking should not only be about adding links to your pages. You should ensure that the linking context adds value to the user and helps them get more information about a topic. 5. Don't overdo it: While internal linking is essential, it is important to avoid overdoing it. Too many internal links can make your content spammy and harm your SEO rankings. Instead, aim for two to three links per page. In conclusion, internal linking is a simple yet effective way to improve your website's SEO. By following the tips above, you can improve your site's visibility and attract more traffic.